Blue Jean
Genoa In the 1800s the workers at the busy Italian port of Genoa wouldn't be seen dead without their sturdy blue denim work clothes. Perfect for the tough conditions in the capital of the Liguria region, which remains one of the biggest ports in Italy. When this workhorse of a garment found its way across the Atlantic to the early American gold prospectors they were spotted by Levi Strauss and Jacob Davies. They added studded pockets to the trousers to carry the gold nuggets, the Genoa clothing became 'Jeans', and the rest is history. Genoa, Liguria, Italy It's a story which echoes our first impressions of la Superba (The Proud One) as a tough, no-nonsense industrial city port that is practical and sometimes brutal - See the concrete maze of motorways carving through the industrial heart of the city. But also streetwise and fashionable, and capable of delivering striking moments of clarity such as the beauty of the Cathedral di San Lorenzo or the serenity of the Monum
